Alice Thovert
Lead UI/UX Designer
L'Occitane en Provence
Icons - Global redesign
Context
Due to a large number of different designers who worked on them, the icons on the brand's sites are not harmonized in their weight, design or feel. This also adds to a technical need for performance gain by no longer using a font.
Role
Lead UI Designer in charge of the harmonization and establisment of new icon's rules for the web part.
Partners in crime
Guillaume Belleuvre
IT Digital Manager in charge of the Front-end developping team.
Laura Viana
UI Designer in charge of the project's follow up.
Project's conduct
1.
Inventory of all existing icons on L'Occitane websites and their current use.
2.
Sorting, hierarchy and prioritization of the census.
Also first work of rationalization by tagging all the duplicates, as well as the icons which can be replaced by others.
3.
Alignment with the Front-end development team to establish a common nomenclature.
Series of tests to create new design rules and to optimize the svg export method as much as possible. Creation of an Illustrator template.
4.
Once all the rules have been established, and following the validated prioritization, the true conception of all the icons starts.
What's next ?
The project was put on hold during 2019, but it was relaunched at the end of the year and should therefore be continued and implemented during 2020.